Following our successful work on Boag’s, our client Lion Nathan asked us to create a new strategic platform for another great Australian beer brand, Hahn.
The first execution of the new strategy is this spot for Hahn SuperDry, created together with Emmy-winning director Tom Kuntz. Hahn’s unconventional approach to brewing means they try new things to achieve beers of superior taste. In the spot, we see a hyper-stylised version of the SuperDry brewery where ‘superness’ is infused and brewed into the beer, via a series of unorthodox ingredients, at every stage of its creation.
Story Update: Our new series of online films for Hahn SuperDry is going fantastically well! http://thisismojo.com.au/thoughts/2012/03/hahn’s-online-content-over-1-million-hits-first-week